Marketing agencies can also work through other media approaches, which include search engine optimization (SEO) content, pay-per-click (PPC) ads, social media, email marketing, website design, and other less direct methods.

Common marketing agency functions include:

• Digital marketing services include creating and managing advertisements through internet marketing via Google and other platforms or managing ads that pop up on other websites. PPC ads are paid ads in this category
• Web development involves creating and managing your business’s website. Agencies can do web design using platforms like Squarespace and WordPress and, after publishing, can continue to update and track analytics for your website.
• Campaign graphics involve creating graphic design, logos, and layouts for websites, billboards, or internet advertisements.
• SEO is the practice of creating and managing strategies to increase your appearance on search engines in the category of organic or non-paid search.
• Social media management includes creating social media posts and managing your social media presence and customer traffic through channels like LinkedIn, Facebook, Instagram, and more. They can also identify new social media platforms for your business or support leverage of user-generated content (UGC).
• Strategic planning and analysis involves analyzing your company’s former and current campaigns and results and planning new ways to increase visibility. They can also create new marketing strategies that are customized to meet your needs.
• Media purchasing includes managing budgets and purchasing advertising space on billboards, TV, radio, and other sources.
• Copywriting involves creating written materials for your company to use in emails, websites, social media, advertisements, and more.
• Email campaigns are involved with creating and sending out email marketing